Saturday 28 September 2013

NEWS: Wii U - People Unaware It's A New Console


This issue actually started way back in May of this year, when Nintendo actually sent out messages to Wii users via the WiiConnect24 service regarding the Wii U, saying:

"It's not just an upgrade - it's an entirely new system that will change the way you and your family experience games and entertainment."

But still, Nintendo seem to still be having problems making people aware of the Wii U - UK marketing director Shelly Pearce had said:

"There was a big misconception at launch about what Wii U is. And one of the big messages is that this is a new console and a new controller. There are many people out there that don't know what this is."

Maybe Nintendo didn't market the Wii U properly, or maybe they did because personally it was pretty obvious that it was a new console and not just an upgrade, but evidence shows a lot of people still don't recognise this.

Here in the UK, Tesco are working with Nintendo with a plan to distribute 300,000 leaflets to the customers who have previously bought a Wii, in an attempt to increase recognition of the Wii U.

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